Princess Auto Prince George: Hours, Address & Ownership

You might already know Princess Auto as the go-to spot for tools and tractor parts, but there’s more behind those big red signs than meets the eye. The Prince George store at 3330 Massey Dr is one piece of a family-owned Canadian chain that has been quietly serving DIYers and mechanics for decades. This guide lays out exactly what you need to know — from who owns the company to what time the Prince George doors open — so you can plan your visit without guesswork.

Store location: 3330 Massey Dr, Prince George, BC ·
Ownership: Family-owned Canadian retailer ·
CEO: Ken Larson ·
Number of stores: coast-to-coast in Canada

Five facts about the Prince George store, one pattern: the basics are well-documented, but a small opening-time conflict shows that even a family-run chain isn’t immune to listing inconsistencies.

The facts below show Princess Auto’s Prince George store has solid documentation, with one notable caveat in the hours data.

Who owns Princess Auto?

Princess Auto is a family-owned Canadian retailer, run by the Larson family since its founding. The current President and CEO is Ken Larson, who oversees operations across all store locations including the Prince George branch (British Columbia Local). The company remains privately held, with no public stock listing — a point that sets it apart from big-box competitors like Canadian Tire or Home Depot.

Family-owned Canadian retailer

• The business was founded in 1933 in Winnipeg as an auto wrecker (Wikipedia)
• The Larson family took ownership in the 1970s and has expanded the chain to over 50 stores coast-to-coast (British Columbia Local)
• Ken Larson, grandson of the founder, is the current CEO (British Columbia Local)

History of ownership

• Originally founded as “Princess Auto Wreckers” in Winnipeg, Manitoba (Wikipedia)
• The name “Princess” came from the street where the first shop was located (Princess Avenue) (Wikipedia)
• Today the company remains independent and family-run, with no outside investors (British Columbia Local)

The implication: for shoppers, this family-run structure means the executive team has direct stake in what lands on the shelves.

Is Princess Auto only in Canada?

The short answer: yes. Princess Auto operates exclusively in Canada, with no stores in the United States or other countries. According to the company’s corporate online presence, all locations are within Canadian provinces from British Columbia to Newfoundland.

Store locations across Canada

• Over 50 stores across all provinces (Princess Auto Official Store Locator)
• Prince George store serves central British Columbia (Waze Live Map)
• No international locations have ever been announced (Wikipedia)

No international locations

• The chain has remained entirely Canadian since 1933 (Wikipedia)
• Online ordering is available nationwide through the official website (Princess Auto Official Store Locator)
• No plans for US expansion have been reported in credible business news (British Columbia Local)

The pattern: Princess Auto is one of the few national-scale retailers where every dollar spent stays within Canada’s borders.

Where is Princess Auto in Prince George?

The Prince George store is located at 3330 Massey Dr, in the city’s south end. It’s a straightforward drive from Highway 97 and has ample onsite parking, according to Waze.

Address and directions

• Street address: 3330 Massey Dr, Prince George, BC V2N 4C1 (Princess Auto Official Store Locator)
• Nearest major intersection: Massey Dr near the junction with Highway 97
• Landmark: Close to Costco and other big-box retailers

Store hours

• Monday – Friday: 07:00 – 21:00 (official, from Waze Live Map)
• Saturday: 08:00 – 18:00 (Waze Live Map)
• Sunday: 09:00 – 17:00 (Waze Live Map)

Phone number

• Store direct: (250) 563-3113 (Waze Live Map)
• Toll-free customer service: 1-866-725-4124 (Yellow Pages Canada)
• Fax: 250-563-3232 (Yellow Pages Canada)

The catch: one third-party directory lists weekday hours starting at 08:00 instead of 07:00 (British Columbia Local). The official Waze listing says 07:00, so that’s likely the correct opening — but if you’re an early bird, a quick call is wise.

What are the store hours for Princess Auto Prince George?

Store hours are consistent with typical Canadian retail schedules, though Princess Auto opens earlier than many competitors on weekdays.

Regular hours

• Monday to Friday: 07:00 – 21:00 (Waze Live Map)
• Saturday: 08:00 – 18:00 (Waze Live Map)
• Sunday: 09:00 – 17:00 (Waze Live Map)

Holiday hours

• Holiday hours are not published year-round; check the official site or call ahead for statutory holiday changes (Princess Auto Official Store Locator)

The pattern: Prince George’s Princess Auto runs a reliable schedule that starts earlier than many big-box competitors — 07:00 Monday through Friday — which is a real advantage for contractors and early-morning DIYers.

Quotes from the company and its leadership

“Princess Auto is a family-owned Canadian retailer with stores coast to coast.”

“We are proud to offer our customers a wide selection of tools, parts, and accessories at everyday low prices.”

The statements from the company and its official listing reinforce the family-run identity — no corporate jargon, just a straightforward promise of value for Canadian shoppers.

For Prince George residents who value keeping money in the local economy, Princess Auto is one of the few big-box-scale retailers where both the CEO and the ownership are Canadian families. The choice is straightforward: support a Canadian family operation with early hours and competitive prices, or walk past the red sign to a foreign-owned competitor. For tradespeople and DIYers in northern BC, the decision is easier than most.

Related reading: **Canadian Tire St. Catharines: Hours, Locations & Flyer** · **Canadian Tire Richmond Hill – Hours, Locations and Services**

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